Google Ads
Search campaigns and, where it fits, Local Services Ads and remarketing. See our guide to Google Ads management.
Paid ads for agencies
White Label PPC for Florida Agencies That Want Paid Search Without a Paid Search Team
Clients ask for ads before they ask for anything else. A web studio in Fort Lauderdale builds a site, and the owner says, "Great, now get me calls." If you do not run ads, you either send the client elsewhere or learn a discipline that eats hours. White label PPC lets you sell it under your own brand while we manage the campaigns behind the scenes. All prices are in US dollars.
Rates
The Monthly Rate Follows Ad Budget
The $850 setup covers the first month. Two-client minimum. Ten percent off at 10 or more clients, twenty percent off at 20 or more. Ad spend is paid by the client directly to the platform.
| Client ad budget | Management rate | Bing add-on |
|---|---|---|
| $1,000 to $5,000 a month | $450 a month | $200 a month |
| $5,000 to $10,000 a month | $700 a month | $300 a month |
Ad budgets are separate from these fees. Your client pays Google, Bing or Meta directly.
The agency problem
Why Paid Ads Are Hard to Run in a Side Corner of the Business
PPC is not complicated, but it is relentless. Budgets need watching, search term reports need pruning, ads need rewriting and tracking breaks without warning. Agencies that do it as a sideline tend to leave campaigns alone for weeks, and clients notice. White label PPC gives you someone who looks at the account on a steady schedule while you keep the relationship warm.
In Florida there is an added layer: the map is long and the seasons vary. A campaign that works for a Naples restaurant in February needs different pacing in August, and a Panhandle rental business has the opposite pattern. The people running the campaigns should understand that, and your clients will ask about it.
Onboarding
How a New Client Goes Live
You and the client agree on goals
Calls, forms, bookings or event signups, plus the counties and cities to cover.
You gather access and facts
Ad accounts, website access, billing set up by the client, services, hours and any compliance rules.
We build the structure
Campaigns, ad groups, keywords, negatives and tracking are set up and reviewed.
You approve the plan and the ads
You see what is going live, with the budget and the target areas.
We launch and tune
We watch closely in the first weeks, then settle into a regular review.
You present the report
Branded reports show spend, calls, leads and what changes are planned.
Platforms
What We Manage Under Your Brand
Microsoft Advertising
An optional second platform for clients whose customers lean older or use desktops. See Bing Ads management.
Meta Ads (Facebook and Instagram)
Seasonal offers, events and reminders. See Meta Ads management.
Florida clients
Questions Your Florida Clients Will Ask You
Clients in different parts of the state worry about different things. A pool builder in Lee County asks whether ads will keep working through the summer lull. A medical group in Miami-Dade asks about Spanish-language campaigns. A roofing company in Pasco asks what to do with ads when a storm is approaching. A restaurant on the Panhandle asks whether it is smart to spend heavily in the weeks before school ends.
Having answers to those questions makes you look like a specialist, not a reseller. We provide general guidance: align budgets with real seasonality, check the targeting setting that shows ads to people located in an area versus people interested in it, plan pauses and approvals for storm weather and use bilingual ads only where the client can respond in both languages. Our Florida Google Ads city guides add neighborhood detail, including Miami, Tampa and Fort Myers.
Reporting
What Your Client Report Contains
| Section | What it says |
|---|---|
| Spend and budget pacing | What was spent against the plan |
| Calls and forms | How many, from which campaigns, with notes on quality |
| Search terms and negatives | What people searched and what was excluded |
| Location results | Which counties and cities produced results |
| Changes made | What we changed and why |
| Next steps | What we recommend for the coming month |
Client types
Which Florida Clients Fit PPC Well
Appointment-based professionals
Steady inquiry flow, longer decisions, strong value per client. Wording needs board-aware review.
Home service contractors
Urgent and planned work, strong seasonality, high value per job.
Hospitality and attractions
Visitor-heavy audiences, seasonal budgets and a need for fast, mobile-friendly pages.
Real estate and property services
Housing ad rules affect some platforms and targeting.
Budgets and seasons
Pacing Ad Spend Through a Florida Year
Good PPC management includes a calendar. Winter-resident markets often justify more budget in the cooler months. Beach and attraction markets peak around school breaks and summer. Cooling and pool services ramp ahead of heat. Roofing, tree work and restoration respond to storm activity. We help you set a baseline budget for each client and plan the changes you expect, so a client is not surprised when a campaign scales up or pauses.
We also recommend a written storm plan for every client who might need one. It says who can pause campaigns, how to change ad hours and what to say, if anything, once the weather passes. That plan is general business-continuity advice, not emergency management, and it protects both you and your client.
Before launch
What You Need From Each Client for PPC
| Item | Why |
|---|---|
| Access to or creation of a Google Ads account in the client name | Ownership stays with the client |
| Billing set up by the client | Ad spend goes directly to the platform |
| Counties, cities or ZIP codes to include and exclude | Prevents wasted clicks |
| Services that matter most and those to avoid | Shapes keywords and negatives |
| A phone that is answered, or a forwarding plan | The cheapest lead is one that is not missed |
| A landing page, or permission to build one | Ads need a page that matches |
| Compliance rules for regulated fields | Ad wording needs review |
Setting expectations
What to Tell a Client About the First Month
New campaigns need time to learn. In the first weeks, we are mostly finding out which searches bring real calls and which do not, so the numbers will move. Tell clients that early. It is normal to adjust keywords, add negatives, test ad wording and tune the schedule. By the end of the first month there should be a picture of what is working, and by the third a pattern.
Clients should also know their part. The best campaign in the world cannot fix a phone that rings out or a website that takes ten seconds to load. We flag those problems when we see them, and you decide how to raise them with the client.
Seasons
Illustrative Florida Pacing Ideas for Client Campaigns
| Client type | Higher spend periods to consider | Quieter periods to consider |
|---|---|---|
| Waterfront restaurant in a winter-resident market | Cooler months and holiday weeks | Midsummer |
| Panhandle vacation rental business | Late spring and summer | Late fall |
| Cooling contractor | Spring ramp and summer heat | Cooler winter weeks |
| Roofing and storm services | Before and after storm activity | Long dry stretches |
| Medical practice in a retiree-heavy area | Arrival of seasonal residents | Midsummer |
Patterns for planning conversations, not facts about any specific client.
The first review call
What the First Strategy Call With Your Client Covers
Before a campaign goes live, we suggest a short call with the client, with you leading it. Cover the goal, the budget, the places to target and avoid, the services to emphasize and what a good lead looks like. Ask how calls are answered and who follows up. Agree on how often you will review results together. Ten minutes spent here prevents most of the surprises that sour a first quarter.
If the client is new to paid ads, explain the two parts of the cost plainly: the management fee you charge and the ad spend they pay to the platform. Clients who understand that early rarely feel tricked later.
A word on honesty
What We Will Not Promise
We do not promise lead counts, costs per lead or results by a date. Ads depend on the market, the offer, the website and how quickly the client answers the phone. What we promise is careful management, clear reporting and straight talk when a campaign is not working. That protects your reputation with your client.
We also never state that any particular approach is guaranteed to work in a given Florida county. If a client is in a very small market with limited search volume, we tell you before you sign them up, because the honest answer might be that ads are not the right tool yet.
More for partners
Related Partner Pages
If you also sell organic search, see white label SEO for Florida agencies. For a lighter-touch arrangement, read about the reseller program. Our dedicated site covers white label PPC in more depth, and our main site has a white label overview.
Questions
White Label PPC Questions From Florida Agencies
How much does white label PPC cost?
$450 a month for ad budgets of $1,000 to $5,000 and $700 a month for $5,000 to $10,000, with an $850 setup that covers the first month. Bing adds $200 or $300 a month. There is a two-client minimum, ten percent off at 10 or more clients and twenty percent off at 20 or more.
Who pays for ad spend?
Your client pays the platform directly. Our fee is separate.
Will you talk to my clients?
No, unless you ask us to. You own the relationship.
Can you manage clients with budgets under $1,000?
Our rates start at $1,000 in monthly ad spend. Smaller budgets are better spent on a single focused campaign handled directly, and we can discuss it.
Do you run Local Services Ads?
Where a client is eligible and it fits, yes. Google screens businesses, so we check eligibility first.
What reporting do I get?
A branded monthly report in plain language, covering spend, calls, forms and changes.
Partner pages
More for Agencies and Studios
Start Here
- Florida SEOOrganic search for Florida businesses: service pages, regional pages, site structure and what to expect.
- Florida Digital MarketingThe whole picture for Florida owners: channels, costs, a Florida year of seasons, measurement and a first 90 days.
- Florida MarketingA statewide hub for Florida businesses and the agencies that serve them: search, maps, ads, AI answers, websites and partner programs.
Get Found in Search
- Florida Maps and Local SEOGoogle Business Profile and the map pack for Florida businesses: service-area and storefront setups, multi-location, seasons and call tracking.
- Florida AI SearchMake facts about your Florida business clear and consistent so AI answers and chat tools describe it correctly.
- Florida Links and CitationsCitations and local links that matter for Florida businesses: chambers, associations, press, directories and what to avoid.
Paid Advertising
- Florida Google AdsGoogle Ads management for Florida businesses: campaign structure, geo targeting inside the state, seasonal budgets and tracking.
- Florida Bing AdsMicrosoft Advertising for Florida businesses: who it reaches, when it makes sense, importing from Google and its limits.
- Florida Meta AdsMeta Ads (Facebook and Instagram) for Florida businesses: retargeting, local offers, creative ideas, special categories and limits.
Social, Content and Website
- Florida Social MediaOrganic social media management for Florida businesses: accounts, a content calendar, community replies and reviews.
- Florida ContentStrategic Content Assets for Florida businesses: what to publish, who writes what and how accuracy is protected.
- Florida Web DesignWebsite design for Florida local businesses: page types, trust signals, mobile calling, speed, storm banners and tracking.
For Agencies and Resellers
- Florida White Label SEOWhite label SEO for agencies, studios and consultants who sell to clients in Florida: how it works, reporting, pricing and onboarding.
- Florida White Label PPC (you are here)White label PPC for agencies with Florida clients: Google, Bing and Meta campaigns under your brand, with clear monthly rates.
- Florida Reseller ProgramA reseller program for Florida freelancers, web designers, IT firms, print shops and accountants: who owns the client, how it works and onboarding.
Get in Touch
Ready to Add Paid Ads to What You Sell?
Tell us how many clients you have in mind, their monthly ad budgets and where they sell. We will walk you through setup and pricing. Call 610-825-4363 or email hello@getphound.com, and our CEO joins the call.